IT’S A MATTER OF TRUST
NISSAN COMMERCIAL VEHICLES
August 5, 2019
Building Customer Trust, from Warranties to Reviews
Trust is a funny thing. It can take months, years, even decades to earn. And then, poof, one wrong move and it’s gone. As a business owner, you may know this better than most. And you may know that every job you do and every delivery you make is one more opportunity to build that customer confidence.
At Nissan, we understand this as well. It’s why we dedicate ourselves to building vehicles that are ready to work. To ensure that, we test them hard. See for yourself. After all that, for 2021 TITAN, TITAN XD and commercial vans, we give them America's Best Commercial Van and TITAN/TITAN XD Warranty [[3195]]
— a 5-Year/100,000-Mile (whichever occurs first) Bumper-to-Bumper Limited Warranty (see Dealer for details). [[3195]]
So, whether you depend on the spacious NV® Cargo, the nimble NV200® Compact Cargo, the versatile NV® Passenger, or the rough-and-ready TITAN®, you can trust that they’ll have your back day in, day out.
But back to your business. In this age of anonymous, often unchecked online reviews, how can you maintain consumer trust and protect your online reputation? Below are some tips to consider. But first, consider these two facts:
— Online customer reviews are nearly 12 times more trusted than descriptions that come directly from a business.[[2598]] And 90% of people read reviews online before visiting a business.[[2598]]
— Popular sites like Yelp, for instance, house over 171 million reviews of almost every type of local business.[[2599]] That’s right! 171 million reviews.
The question remains, how can you go about protecting your reputation? How do you keep those reviews positive and, if necessary, what do you do with those negative ones? Here are a couple of tips:
PROMOTE THE POSITIVE:
There’s nothing like getting a good online review from a customer. Positive reviews can be just as powerful as negative. So, let those good reviews shine bright for all to see!
DON’T IGNORE THE NEGATIVE:
Let’s face it, not everyone is
going to be pleased all the time, and they may go to an online review
site to tell the world. You may be tempted to ignore it; however, you
may be better off responding to those negative reviews head on. Why? It
shows your resolve and your commitment to doing your job well. Plus, the
customer might be willing to revise it or post a more positive
follow-up review. For more on the topic, click here.
Along with your hard-working Nissan Commercial Vehicles, these tips may help grow your business by growing customer trust!
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